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'Fast moving consumer goods marketing has become a struggle between manufacturers and retailers for control of MINDSPACE and SHELFSPACE. Marketing for manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers.'
Marcel Corstjens, developer of STOREWARS,
Professor of Marketing at INSEAD
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Efficient management of a company means that a manager of any level should be able to work in a team tailoring his/her actions in line with the company?s business strategy, complementing its strong position in the market and effective collaboration with the other market players.
How can you achieve this?
ITM conducts a unique for Russia, one of the most popular training programs for managers - Storewars.
STOREWARS - is a dynamic business simulation, where participants take charge of a $100 million virtual company, develop strategies, negotiate and make decisions that determine its success.
Most companies, however successful they are, recognize that there is enormous potential to be realized in their workforce. Applying resources to energizing people, improving their critical skills and connecting their functions and roles to overall strategic priorities is key to driving management effectiveness and shareholder value.
STOREWARS develops and stimulates:
- relevant skills and behaviour
- contemporary leadership thinking
- talent management
- selling skills
- new recruitment strategy
STOREWARS today means:
- 10 years on the market
- 100 Storewars games carried out in Russia, CIS, Baltics, France, Hungary, Turkey, India, Cyprus and UK.
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