ITM Technologies for your business development
"The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you can gather, manage and use information will determine whether you win or lose." Bill Gates
True, on a dynamically developing market only full and efficient information can give a company opportunity to win in the “battle” for market share and consumer’s loyalty.
This is the reason why improvement of automatization of field reports collecting and analytical reports building is one of the first-priority development line of the Agency Integrated Trade Marketing (ITM).
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ITM regularly develops range of services searching for solutions that meet topical business tasks of its clients:
- In 2006 on shared merchandising program projects (KAM) personal pocket computers (PPC) were introduced for collection of information after performing trade outlets visits. This for the first time enabled ITM to abandon paper reports as its following transfer into MS Excel / MS Access.
- In 2008 ITM put a start to a successful cooperation with one of the leading European PPC and PDA software developers.
- By 2009 together with its partners the Agency managed to develop and implement a unique product customized for Russian market: multifunctional “intellectual” system of on-line reporting that enables all users not only instantly monitor situation in retail (on-line 24/7) but also instantly acquire analytics of this information for key indicators.
System implementation does not require additional software installation: access to all information is implemented via client web page available in the internet. Apart from the advantages listed above the system provides for the following opportunities:
- Monitoring:
- product layout;
- product orders;
- trade equipment condition in stores;
- availability of POS materials;
- revealing problem situations with products in trade outlets;
- activities of the client, competitors and chains.
- Retail audit.
- Prompt provision for photo reports from the trade outlets.
- Putting tasks under control:
- carrying out trainings on products in stores;
- quality of performing visits (routes) and assigned tasks.
- Reports and analytics:
- adaptation of reports and analytics for the client's needs;
- prompt making of reports and analytics (access on web site or export in MS Excel) for chosen period (day, two days, week, month, etc.)
- Additional options of the system:
- file exchange available on web site;
- inbuilt mailbox;
- publishing of news on web and in PDA / PPC filtered by trade representatives/regions/channels/etc.
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Existing system enables ITM to develop and implement on-line reporting system that will meet specific needs of particular client in a very short time.
Currently ITM on-line reporting system is used for projects of the leading companies-producers. The system have won the recognition of professional society: on March the 13, 2010 Agency ITM was awarded first prize in the nomination «Best merchandising program» of annual marketing services industry award «Silver Mercury» during annual RAMS conference (Russian Association of Marketing Services).
The price was awarded for project «Microsoft Display Team» for ITM's client Microsoft that being the leader in implementing state-of-the-art technologies, together with ITM developed its own offbeat approach to implementation and carrying out of a retail program of 3 parts: 1) training of personnel 2) program management 3) communication and reporting system. Key criteria in approach development were manufacturability and highly efficient manageability.
If you are interested in our services or you have questions and would like to receive more detailed information, please contact us by phone +7 (495) 956-26-96 or e-mail contact@itm-gms.ru. ITM specialists will be happy to tell you more about on-line reporting system and your company opportunities opened by this system.
We will be glad to use our experience for achieving your business goals!
