Tough competition in retail sector force manufacturers to actively attract sales personnel?s attention to their products with various motivation programs. The programs are targeted to increase POS loyalty to their trademark. They help manufacturers to achieve their aims in each trade channel. Often several simultaneous motivation programs do not bring manufacturers the results they expected and reduce effectiveness of the programs for outlets.
ITM offers a modern solution for traditional trade - Polyana, a shared motivation program.
Polyana provides the program participants with effective solutions for their work with traditional trade. Synergy of several manufacturers? impact allows to achieve maximum success in building POS loyalty to the participants? brands and in their striving with competitors. The joint portfolio of the program participants is very strong to compete with. The innovative motivation tools make the program attractive not only to manufacturers but also to points of sale.
Program benefits:
Optimization of a manufacturer?s costs to implement the programs
Reward by results to each program participant (Performance-related pay, PRP)
Forming up a POS a long-term loyalty regardless of shot-term competitors? activities
Prompt integration of a manufacturer?s new products and offers into the program
