Tough competition in retail sector forces manufacturers to actively attract sales personnel?s attention to their products with various motivation programs. The programs are targeted to increase loyalty to the trademark. They help manufacturers to achieve their aims in each trade channel. ITM offers both standard motivation programs and special motivation programs for different trade channels.
Standard Programs:
Free product trial
All-price lottery
Long-term POS motivation with a catalogue of prizes
Mystery shopper program checking how POS salesmen promote the product .
Special Programs:
Often several simultaneous programs do not bring manufacturers the results they expected and reduce effectiveness of the motivation programs for outlets.
ITM offers a modern solution for traditional trade - Polyana, a shared motivation program.
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