|
 |
 |
(Shared merchandising program in key supermarkets)
Key Accounts Management - a shared merchandising program in key chains, developed by ITM, is effective solution for your product constant on-shelf availability and best visibility. ITM merchandisers work full day on a daily basis, providing prompt shelf replenishment of the product and monitoring its shelf share. Executing orders, KAM program ensures a required stock of the goods and eliminates out of stock.
|
Advantages of ÊÀÌ program
- ITM merchandisers work daily in each supermarket
- ITM merchandisers work with the goods of several manufacturers
- Continuous monitoring the product layout, shelf share and stock
- Merchandisers execute orders, prevent out of stock
- Continuous presence of merchandisers in the outlet and their availability for contact
- Timely information of the product status in each POS
- Stable relationships with outlet management
- Prompt involvement of clients into the program
- Optimization of merchandising costs
- Participants of the program share the product promotion costs
- Reduced time spent on shifting between points of sale and awaiting contact persons
- Work quality control
ÊÀÌ today:
 |
|
Achievement of clients? goals. KAM project 2006 |
- Work in 725 key supermarkets in Moscow, St Petersburg, Ekaterinburg, Rostov-on-Don and Krasnodar
- 8 hours per day, 6 days per week
- 15 customers in 10 categories
- Up to 500 SKU in each point of sale
- Average sales increase by 13%
- Project goals for 2006 achieved in average by 94%
Program start-up in Ukraine
Please click for detail
|
|
|
|
|
