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With a broad range of goods in the market and a small shelf space in a kiosk or a small store, lay-out of the products plays a key role.
ITM merchandisers will attractively place your product and POSM, thus stimulating consumer demand and motivating outlets to maintain the required product range, eventually helping increase the product sales.
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Depending on the task set by the client, a merchandising program can be::
- dedicated (servicing a single brand)
- shared (working for several non-competing brands)
An ITM merchandiser:
- provides regular shelf replenishment and clients? planogram maintenance
- places POSM
- eliminates out of stocks
- implements motivation programs for outlets
- maintains relations with in-store management
- executes transfer orders
- contacts with client?s sales representatives
- expands client?s outlets base
Traditional merchandising in figures:
- All trade channels
- Over 3 000 merchandisers in fields
- 180 000 outlets
- 180 cities in Russia, Ukraine, Kazakhstan and Tajikistan
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