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Trade Audit is a tool that provides the client with efficient information from key retail channels for making operational and tactical decisions in marketing and sales.
Regular retail audit enables company to be always kept informed of current situation in the sales outlets, control its positions and possess full information about the activity of competitors.
Audit Aims:
- Retail channels operational control
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(out-of-stock, prices, layout, share of face, advertising activities, POSm appearance standards, sales personal skills, etc. )
- Competitors activities monitoring, comparative analysis
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(competitors products availability, price positioning, advertising activities, etc.)
- Control over obligation fulfillment by the third parties
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(retailers, chain stores, merchandising agencies, sales representatives)
- Market analysis
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(data collection for developing existing markets, preparation for entering new markets)
ITM audit advantages:
- Proven data collection and verification mechanism
- Quick audit results, including online access
- Wide range of possible report format, compatibility with client’s analytical systems
- Operational experience in all retail channels
- Means for operation on the whole territory of RF and CIS
| Audit Programs
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| Price Monitoring
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Regular price monitoring program in key retail channels enables to make prompt pricing policy corrections >>
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| Retail Audit
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Continuous program of collection of amount of field data in key retail channels enables to make prompt trade marketing decisions
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| Price Check
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One-shot audit aimed at collecting prices information in key retail channels for pricing policy actualization and competitors pricing policy analysis
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| Store Check
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Special one-shot audit aimed at analysis of market indicators: market share, distribution scope, key participants, advertising activities, level of category development and other indicators
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| Special services
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| Software & Online Reporting
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Providing client with automated system of field reports collection and making analytical reports online >>
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| Census
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Developing and actualization of client’s product availability databases in all retail channels; address database developing
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| Mystery Shopper
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Standardized service quality estimation in sales outlets by specially trained mystery shoppers
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| Time Study
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Field personnel operations measurement in trade outlets for merchandising programs scope control and planning
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Buyer traffic estimation
in trade outlets
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Actual and potential buyer traffic estimation for given product in store/store department/ category in given time period
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B2B retail channel
audit
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Pricing policy monitoring program of retail and trade companies in the chain «Producer – Distributor– Vendor»
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| Sales data collection
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Providing for sales and shipment data in chain stores with further analysis
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Data collection methods:
- Field research
Collection of initial data in trade outlets, by phone, by e-mail, via questionnaire on web site (web-board), observation or mystery shopper, etc.
- Desk research
Collection and analysis of secondary data, for example: statistics of official authorities, industry associations, widely recognized market experts, other analytical agencies finished reports, etc.
If you are interested in audit programs and would like to receive more detailed information, please contact us by phone +7 (495) 956-26-96 or e-mail contact@itm-gms.ru.
We will be glad to use our experience for achieving your business goals!
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